Jersey Fresh is an advertising, promotional and quality grading program launched in 1984 to help farmers inform consumers about the availability and variety of fruits and vegetables grown in New Jersey. Through the many years of the program, consumers' awareness has increased, and it has become the benchmark for other states to initiate their own state-grown agricultural marketing programs.
The New Jersey Department of Agriculture has continually worked to bring Jersey Fresh to all who want it, by working with restaurants, schools, colleges, big box stores, local communities, hotels, hospitals and more.
The program has evolved over time with the Jersey Fresh logo getting a new look in 2006.
Advertising has been a key component of the Jersey Fresh program since its inception. Click here to view Jersey Fresh advertisements throughout the years.